Friday, September 19, 2014

GUESS Unveils The Kids Fall 2014 Collection And Campaign

BoooOo! A busy weekend is approaching! Any plans? Are you excited to dress up your daughter/ son like princess/ prince?

Me and my daughter was invited to GUESS Kids KLCC to discover the latest Fall 2014 Collection last Saturday. I love the inspiring window displays - it captures imaginative boys and girls dressed in the season’s most anticipated, western inspired styles from the Fall Collection that has been guided by Paul Marciano, Creative Director for GUESS? Inc.

We were having a gleeful morning viewing the latest collection while savoring the cowboy snacks including gift packs with chips, as well as chocolate chip cookies, lollipopsraisin mini packs and gummy candies. My daughter enjoyed it very much! 

A brief introduction about the GUESS Kids Fall 2014 Collection was given by the brand manager Jeslyn Ho. In her introduction to her speech about the boutique, I had just noticed that the store was divided into two main areas for shopping - the girls section on the left and the boys section on the right, so it's fairly easy to get around.

Denim jacket is getting a major update this season in new silhouettes. My daughter (top left) looks so chic with this GUESS Kids Girl Denim Jacket, which I really love! But I never have thought that its available in sizes all the way up to 14T, even Jeslyn Ho (top right) is wearing it too! I do agree that sometimes kid clothes fit better than supposed same-sized adult clothes. The savings are brilliant though!

The GUESS Kids Fall 2014 Collection offers a fun, fresh collection for girls and boys, with pops of bold colors and eye-catching designs which parents as well as their kids will love. The collection includes lines for Guess BabyGuess Junior and Guess Teen

For boys, plaid buttondown flannels and denim overall give an effortlessly cool vibe to the collection. This super-soft and totally on-trend pair is ideal for his ultra-active lifestyle.

The GUESS Kids Boy Logo Tee in Cream with a splash of color and logo graphic make this tee an instant favorite. Pair it with denim jeans for the perfect outfit for going out with friends. This tee also available in Navy and Olive color.

Classic navy blazers, denim jackets, and warm jackets are musthave layering pieces for the crisp, Fall weather.

This GUESS Kids Little Boy Nylon Color-Blocked Jacket is extremely lightweight. Aside from keeping you dry and comfortable, the color block style will keep him looking his best in every effortless creation.

For girls, denim dominates the Fall collection in the forms of dress, skirts, jeans, jackets and chambray tops. Lightweight cardigans layered over ruffled floral print dresses add a sweet, youthful touch. 

Everyone knows no closet is complete without a denim miniskirt! With a contrast pieced together look, heart design at left hip and pretty ruffled hemline, it's sure one of my favorites. Lol~

Rachel Lim, the GUESS Kids senior divisional manager sharing with us on the many variation and what sets GUESS Kids Denim Jeans apart from others brands. 

She also pointed that in the middle of every GUESS Kids boutique, there is a red table filled with all types of denim jeans collection. I absolutely like the idea of having denim jeans hanging at both ends and shelves at both sides at child’s eye level so they can easily see what is available. Simply great for kids!

For Fall & Holiday collections, denim is all about innovation and texture – constantly pushing GUESS Kids boy and girl to be daring and fashion forward.

For girls, texture take a clear precedence; denim is foiled whether it be black or a rich jewel tone for holiday, a cloud wash with appliques to tie back to the comic-book inspiration seen in the graphics, studded and sequined denim for the GUESS Kids girl who likes a little extra shine, jeans adorned with lace and screen prints, as well as a touch of acid wash.

The GUESS Kids boy goes a bit darker this fall & Holiday with our darkest rinses and coats to make this denim anything but ordinary; the ultra-destroy black wash is for the rocker-to-be and the blue-black Scraper Wash denim introduces a new wash that even Dad is embracing! Colored denim amps up the color palette in saturated hues, while patches and a foiled camo print add depth to this collection. 

Both the GUESS Kids Girl Floral-Print Skirtall and Girl Tie-Dye Denim Shorts are absolutely adorable! The allover floral print with bright colors will definitely add whimsical style to my daughter's fall wardrobe. And I completely obsessed with these super-cool tie-dye shorts with a frayed hem and subtle destroyed detail. 

This GUESS Kids Girl Reptile-Print Denim Short is just perfect for beach parties and beyond, these upbeat denim shorts are the epitome of girly fun. An all-over leopard print and contrasting tulle belt add a magical touch. Yes! My daughter is eyeing on this!

My daughter has always been a pink girl and she love this GUESS Kids Girl Fashion Logo Tee. Sequins, glitter and floral make this logo tee a perfect way to give my little girl's style a pop of glam.

It’s showtime! My daughter end up buying the outfit on the top left.

I simply love this combination - GUESS Kids Girls Little Girl Nail Heads Screen-Printed Tee with Girl Floral Prinkt Skinny Jeans! This Western-style tee features glimmering nail head-inspired embellishments; while the light stonewash floral skinny jeans has enough stretch and style to take on any activity.

This is the perfect denim vest! With silver-tone studs and embroidered floral detail, l adore this piece for both its fashion and function.

And you won't go wrong with this floral embroidered denim jeans!

American flag shorts are always a big fashion trend this time of year. GUESS Kids Girl Denim Shorts with Screen-Print Applique features cool patches with destroyed detail make this pair anything but ordinary. 

The GUESS Kids FALL 2014 Collection is now available at all GUESS Kids Store nationwide. The Tiny Wild West Photo Set will be made available at GUESS Kids 1 Utama this coming September 20 & 21 (Saturday & Sunday) 12 - 6 pm. Customers with any purchase will receive a free photography with Cowboy Inspired photo frame and a mystery gift. So, whats are you waiting for?! 

Tiny Wild West Photo Set at GUESS KIds KLCC

Really sweet to have them to support this campaign
(From left - Amber Chia, Ashton, Danielle & Belinda Chee)

Ashton kept the beat going strong with graphic tee, stylish woven shirt paired perfectly with GUESS Kids fashion denim. Danielle on the other hand wore studded denim blouse layered over noisy graphic tee and discharged printed denim. The coloured clothing is juxtaposed against a neutral background to create the perfect setting to highlight the children’s carefree and energetic personalities.

What’s more? GUESS Kids is running a promotion whereby you can enjoy a 20% off with minimum purchase of 3 items and 30% off with minimum purchase of 4 items. A rebate of RM100 will be given with the spend of RM400 nett too. On top of that, the GUESS List members will receive an additional 10% off. Do check it out today and don't miss this great promotion!

Let's the kids have fun at the Tiny Wild West Photo Set!

Make sure you follow GUESS on Facebook to keep up with the latest trends! Happy shopping! :P


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