Wednesday, December 14, 2011

Rockport : It's All About Walkability™

Rockport @ 1 Utama Old Wing

Have you ever heard of Rockport? It's a leading brand within the Adidas Group corporate portfolio and one of the most recognized footwear brands in the United States. Rockport has a heritage of innovation and offers stylish, comfortable footwear for men and women worldwide.

Today, Rockport is proud to announce the introduction of its Iconic Pump Collection – an unprecedented and stylish new approach to the everyday work shoes.  Designed with the female metropolitan professional in mind, the Rockport Iconic Pump allows women everywhere to feel comfortable all day in their business-attire best, without compromising style in their shoes.

Rockport Janae Pump - The 24/7 Must Have For This Season!

There are a number of high-tech elements into the construction of the “Janae” to make it the ultimate pump, including:
  • Nano-glide technology in the lining, which creates less friction
  • adiPRENE technology in the heel for amazing shock absorption and adiPRENE+ technology for an enhanced rebound;
  •  Thick latex arch support to provide a unique extra cushioning feel
  • Breathable Polyurethane in the forefoot for moisture absorption
  • More height with less pitch; 79 mm heel pitch with a heel height of over 4 inches.  The platform in the forefoot work together to create a more comfortable walkable heel
  • Rubber outsole which provides a durable grip on a variety of surfaces and reduces slip

    Frankly speaking, I don't wear very high heels too often. But these are superb comfortable if fits true to size and extremely easy to walk in. I don’t feel like I am wearing such high heels at all!  However, there is an enormous amount of pressure on the front part of my toes; maybe due to the leather portion is too short & rounded. 

    The "Janae" are available in leather and suede options in a number of colorways, including black, brown, raisin and grey heather, and can be found at Rockport concept stores.

    My feet loved being in comfortable shoes!

    adiPRENE technology by Adidas 

    What makes Rockport shoes so comfortable? This is the exact question we've seen all the time. The answer is simple: adiPRENE technology by Adidas.

    This innovation works because of a two-part attack: adiPRENE® and adiPRENE®+. These are cushioning materials which respond to the different needs of the heel and fore foot. adiPRENE® absorbs impact in the heel, providing superior cushioning and protection. In the forefoot, adiPRENE®+ enhances performance by providing propulsion and resiliency at the toe-off, and better dynamic movement. 

    Rockport Emma Collection 

    I am in love with Rockport’s truWALK : Emma Cap Toe Pump! The moment I put them on, I begin to experience Rockport’s truWALK architecture, revolutionary technology that support my foot through its entire range of motion. It is the most comfortable shoes ever!

    The Rockport truWALK is a walking shoe designed to delay foot fatigue while on the go. This architecture provides a natural full range of foot motion, from shock absorption at heel strike to forefront flexibility at push off; resulting in a more comfortable, energized stride. 

    Rockport Machine-Washables Collection

    Well, much to my surprise, I discovered that there are a machine washable collection. These shoes are developed using a combinations of renewable leather, nubuck and breathable mesh, providing shoes that are comfortable and look like new, no matter how many times you wash and wear them. It is so cool, right?!

    These shoes are water safe - they're all machine washable!

    Rockport has made numerous shoe designs that are very durable, simple yet stylish.

    Rockport accessories and shoe care: socks, shoe polish, shoe laces plus more!

    The Rockport philosophy of Walkability™ is simple: it means a shoe should fit your foot, not the other way around. It means premium materials, tailored to your lifestyle. It promises to make style comfortable and enable metropolitan professionals to look good longer.

    Rockport is now available at:
    • Rockport Concept Stores - The Curve, Queensbay Mall, Bangsar Village, Midvalley Megamall, 1 Borneo Hypermall, 1 Utama, Fahrenheit 88
    • N Concept Store – Plaza Shah Alam, Sunway Pyramid
    • Bata – Midvalley, KLCC
    • MG Footwear – Plaza Wata
    • Kedai Kasut You – Jalan Bonggol, Kuala Terrenganu
    Be sure to check it out!


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